Corporate Partnerships
Motorsports corporate partnerships
A partnership that only delivers exposure gets cut in the first budget review. We build partnerships that deliver customers, distribution, and revenue to both sides, which is why they renew.
Finding sponsors for a race team or driver
We define the buyer first: which industries have a reason to be at the track, which companies in those industries are already spending on hospitality and events, and who inside them owns the budget. Then we map the whole market and deliver a ranked pipeline with a verified route to every decision maker. Not a list of names, a list of doors that open.
The pitch is built on what the sponsor can earn, with the package priced from their side. See our page on sponsorship valuation.
Building a partnership program for a brand
Brands come to motorsports for one of three reasons: to reach the audience, to entertain clients, or to sell to the paddock itself. We identify which one applies, pick the team or series that fits, negotiate the contract, and design the activation so it produces pipeline. We have sourced corporate partners and sponsors and structured the deals that held up.
Structures that hold up
Clear deliverables on both sides, payment terms matched to the race calendar, performance clauses that are measurable, and an exit that does not destroy the relationship. Most sponsorship contracts fail on the second one.
Frequently asked questions
How do race teams find sponsors?
Through a defined target list, a priced package, and a verified route to the decision maker. Cold emails to marketing departments rarely work. Introductions to the person who owns the hospitality budget do.
What industries sponsor motorsports?
Automotive and aftermarket, industrial and logistics, financial services, energy, construction, technology, and consumer brands with a performance story. The best fit is a company whose customers are in the paddock.
How long does it take to land a sponsor?
Three to nine months from first contact to a signed agreement, which is why the search for next season starts before this one ends.
Does Dandoun Group work on commission?
We structure fees to the engagement, which can include a retainer, a success fee, or both. We set it out before we start.
Talk to us about it
Tell us what you're navigating. If we can move it forward, we'll tell you exactly how.
Start a conversationOr call 312-806-4575 · info@dandoungroup.com